Three Decades of Strategic Partnership and Shared Excellence.
The partnership between Emirates Airlines and Dubai Golf is not just longstanding, it’s foundational. Spanning over thirty years, this collaboration has helped shape the sporting and lifestyle landscape of Dubai, setting a benchmark for how strategic brand alliances can evolve and endure.
At its core, this is a relationship built on shared values: prestige, excellence, and global vision. Emirates Airlines, as one of the world’s most iconic airlines, and Dubai Golf, as the steward of the region’s most celebrated golf destinations, have consistently aligned to deliver premium experiences that resonate with both local and international audiences.
Integrated Brand Presence
Emirates Airlines’ presence across Dubai Golf’s portfolio is both visible and intentional. From high-impact driveway banners and padel net branding to branded scorecards and pin flags across Emirates Golf Club, Jumeirah Golf Estates, and Dubai Creek Resort, Emirates Airlines is seamlessly woven into the player and guest experience.
Professional golf apparel featuring the Emirates Airlines logo reinforces the brand’s association with talent and professionalism, while high-impact signage, such as driveway banners at all three clubs, ensures Emirates Airlines is front-of-mind from the moment guests arrive.
Lifestyle Engagement
Beyond sport, Emirates also engages through exclusive leisure membership packages, offering access to Dubai Golf’s hospitality and lifestyle offerings. This approach reflects a broader strategy: to connect with audiences not just through visibility, but through meaningful experiences.
Strategic Impact
This partnership exemplifies how a brand can integrate across multiple touchpoints, sport, leisure, and hospitality, while maintaining consistency and prestige. Emirates Airlines benefits from sustained engagement with a high-value audience, while Dubai Golf continues to elevate its offering through association with a globally trusted brand.
In a region where brand collaborations can often be short-term or visibility-driven, Emirates Airlines and Dubai Golf exemplify what long-term strategic alignment can truly achieve: credibility, continuity, and impact.
Franklin Templeton
Building Trust Through Strategic Visibility
In the world of investment management, trust is everything. For Franklin Templeton, one of the industry’s most respected global firms, building that trust means being present in the right environments where focus, discipline, and long-term thinking are part of the culture.
That’s why the partnership with Emirates Golf Club stands out. Through a first-of-its-kind branding activation, Franklin Templeton secured a premium presence at one of the region’s most prestigious sporting venues, aligning its brand with a high-value audience in a setting that reflects its core values.
A First-Mover Activation
For the first time in Emirates Golf Club’s history, Franklin Templeton branding was integrated across 45 driving range dividers, placing the brand directly in front of golfers during every practice session. This wasn’t just a branding exercise, it was a strategic placement
designed to engage individuals in a moment of concentration and
performance.
The driving range is where golfers refine their skills, focus their energy, and prepare for competition, a space that mirrors the mindset of Franklin Templeton’s clients: deliberate, goal-oriented, and committed to long-term success.
Strategic Reach and Audience Fit
Franklin Templeton has already generated over 100,000 brand impressions and the momentum continues, through this activation, securing sustained visibility among a highly targeted audience of high-net-worth individuals, business leaders, and decisionmakers.
These are precisely the profiles the firm seeks to engage, and Emirates Golf Club offers direct access in a premium, trusted environment.
The branding was designed to be discreet yet impactful, reinforcing Franklin Templeton’s positioning as a relationship-driven institution that values quality over quantity, and depth over noise.
Setting a New Standard
By becoming the first brand to secure full driving range divider branding at Emirates Golf Club, Franklin Templeton established a new benchmark for financial services visibility in sports sponsorship. The activation demonstrated how thoughtful, contextdriven placements can elevate brand perception and foster meaningful engagement.
This partnership is a case study in strategic alignment, where brand messaging, audience, and environment come together to build trust, reinforce credibility, and drive long-term value.
BMW
Driving Lifestyle Integration Through Strategic Partnership
The partnership between Dubai Golf and AGMC, the official distributor of BMW in Dubai, is a prime example of how brand collaborations can evolve beyond visibility into genuine lifestyle integration. Spanning several decades, this relationship has consistently delivered value, not only in brand alignment but in measurable commercial impact.
At the heart of this partnership is a shared commitment to precision, performance, and premium experience. BMW, a global leader in luxury automotive innovation, finds a natural home within Dubai Golf’s ecosystem, a space defined by excellence in sport, hospitality, and community.
From Brand Presence to Business
Outcomes While many sponsorships focus solely on awareness, this partnership has gone further.
Over the course of the collaboration, BMW has seen a notable uplift in vehicle sales among Dubai Golf members, an outcome that underscores how strategic engagement can drive tangible business results.
BMW’s presence across Dubai Golf venues is designed to resonate with a discerning audience, members, corporate partners, and international guests who value quality and exclusivity. Whether through curated events, test drive experiences, or targeted activations, the brand connects with individuals in moments that matter.
Strategic Alignment
The success of this partnership lies in its authenticity. BMW’s brand values, innovation, luxury, and performance, align seamlessly with the Dubai Golf experience. This alignment ensures that every touchpoint feels intentional, from the vehicles showcased at tournaments to the conversations sparked in club lounges.
A Model for Lifestyle-Driven Sponsorship
This collaboration serves as a blueprint for lifestyle-driven brand integration. It demonstrates that when sponsorships are built on shared values and executed with
precision, they can deliver both brand equity and tangible ROI.
As the partnership continues to evolve, BMW strengthens its presence in the UAE market, while Dubai Golf reinforces its position as the region’s leading platform for luxury sports and leisure partnerships.
Ralph Lauren
Curating Luxury Lifestyle Through Exclusive Member Experiences
The partnership between Ralph Lauren and Dubai Golf represents a refined approach to brand collaboration, one that goes beyond traditional sponsorship and into the realm of curated lifestyle engagement. Designed for a select group of Dubai Golf’s elite
members, this activation brought together sport, fashion, and hospitality in a way that felt both personal and aspirational.
At the centre of the collaboration was Ralph Lauren’s Spring/Summer ’25 global campaign: Ralph’s Hamptons, a celebration of timeless American elegance. To bring this narrative to life in Dubai, Ralph Lauren transformed a private villa into a Hamptons-inspired retreat, offering guests a week-long immersion into the brand’s world.
A Bespoke Experience
From the moment guests arrived by private boat, the tone was set: exclusivity, sophistication, and attention to detail. The villa was styled with Ralph Lauren Home collections, creating a setting that echoed
the brand’s signature aesthetic. Throughout the week, members engaged in curated experiences, floral ateliers, live cooking demonstrations, signature cocktails, and private tennis matches, all
designed to reflect the campaign’s spirit of elegance and leisure.
This wasn’t a showcase. It was a fully immersive brand experience, where members interacted with Ralph Lauren not just through fashion, but through design, sport, and hospitality.
Strategic Impact
Only 50 handpicked Dubai Golf members were invited, reinforcing the sense of exclusivity and community. The activation positioned Ralph Lauren not just as a fashion brand, but as a lifestyle curator, offering meaningful engagement with a high-value audience. The partnership was built on shared values: heritage, refinement, and excellence. By
embedding Ralph Lauren into Dubai Golf’s premium membership journey, the brand strengthened its emotional connection with members and reinforced its presence in the luxury lifestyle space.
A New Standard for Brand Engagement
This collaboration set a new benchmark for how fashion and sport can intersect. It demonstrated that when a brand invests in experience, not just exposure, the result is deeper engagement, stronger loyalty, and lasting impact.